Challenge: Do something interesting with music.
Fact: The average consumer attention span has shrunk from 12 seconds to a mere eight seconds. The average goldfish attention span clocks in at nine seconds.
What we did: Scoured the internet for GIFs that represent a brand and its values. Created original music to accompany each GIF using guitars, voice, and digital instruments. Added a brand title card. Created a website/album to host our five second spots.
The site: GIFSpots
TEAM: Spencer Isaac - Brittain McNeel - Aldo Padilla - Cecelia Parrish - Patrick Girts